What we do
We build reputations, create conversations and help brands and leaders stay in control of their story.
01
We work with companies and leaders to understand what they want to stand for, what others actually see and what needs to happen between the two.
02
We find the stories worth telling and get them into the right conversations.
03
We turn ideas, data and complicated subjects into stories people actually want to read, watch and share.
04
We help brands prepare for the conversations they hope they’ll never have. And manage them when they do.
05
We make good stories travel further.
Who we are
GOYA is an independent communications agency based in Bucharest. We work with companies and leaders navigating growth, transformation, scrutiny and change.
We deliberately keep the agency senior and hands-on. The people in the meeting are the people doing the work.
Messy briefs, difficult questions, regulated businesses, uncomfortable conversations, stories buried in data, decisions that need explaining, headlines that need answering and even the occasional 11 PM phone call that starts with “We have a situation.”
We make sense of the mess, find the story and figure out what comes next. And we’re not afraid of a little plot twist.
Head of Strategy & Crisis Unit Manager
Alexandra helps companies and leaders build, manage and protect their brands and reputations. She has worked alongside senior leadership teams, C-Suite executives and Boards through transformation, scrutiny, crises and the occasional “this wasn’t in the plan” moment.
Managing Partner & Head of Client Experience
Anca knows that the best client relationships are the ones where nobody has to over-explain. She leads Goya PR’s key partnerships and helps shape the agency’s direction, combining business understanding with the instinct to read between the lines, anticipate clients’ needs and turn even the vaguest brief into a relevant way forward.
Head of Content & Storytelling
Ileana turns complex ideas and data into stories worth telling. With more than 20 years in journalism, PR and strategic communications, she combines an editor’s instinct with a sharp sense of what makes a story relevant and hard to ignore.
Head of Media Relations
Dinu knows what makes a story travel and what makes a newsroom listen. He works closely with journalists and clients to spot the right angle, shape the message and get it into the conversations that matter.
They trust us
From everyday communications to the moments when everything is anything but everyday, we work alongside brands that trust us to get it right.
How we think
The obvious questions, the uncomfortable ones, and, occasionally, the one that changes the brief entirely. Because the better we understand the problem, the less likely we are to solve the wrong one.
Senior thinking stays in the room, from the first conversation to the last-minute call. The people doing the thinking are the people doing the work. Radical, we know.
No recycled strategies, no PR because “we’ve always done PR”, no press release looking for a reason to exist.
We challenge when we should, adapt when we need to and pick up the hard work when things don’t go according to plan. Especially then.
What we do
We build reputations, create conversations and help brands and leaders stay in control of their story.
Who we are
They trust us
From everyday communications to the moments when everything is anything but everyday, we work alongside brands that trust us to get it right.
How we think